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Financial News: China's FMCG Faces Slow Road To Growth

China's FMCG Faces Slow Road To Growth

10/24/2017 - 08:22:00 (RTTNews)

(RTTNews) - China's fast-moving consumer goods continue to face a slow road to growth and sluggishness that began in 2011, survey from Kantar Worldpanel and Bain & Company showed Tuesday.

The slowdown has forced brands to innovate new ways to spur household penetration, growth and market share.

According to the survey, overall value growth was mere 2 percent during the first half of the year, largely due to a volume decline and unimpressive average selling price growth.

Further, the survey revealed that e-commerce continues to steadily gain acceptance among consumers, bringing about some clear and noticeable changes to shopping and consumption habits.

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